Thursday, December 29, 2016

Public Awareness Campaign Launched to Highlight Minimum Wage Increase


A new public awareness campaign has been launched in effort to remind New Yorkers that the first increase to the minimum wage will go into effect on December 31, 2016. Earlier this year, Governor Cuomo signed landmark legislation making New York the first state in the nation to enact a $15 minimum wage.

The ads will run in both English and Spanish and be featured on television stations across the state. Minimum wage workers who do not receive their raise by December 31, 2016 should call 1-888-4-NYSDOL to report their employers.

The campaign marks the first benchmark of the phase-in schedule for the minimum wage increase, which will ultimately reach $15 an hour and impact more than 2 million workers in all industries across the state.

"No one who works full-time should be condemned to a life of poverty and that's why New York took action to raise the wage and provide the opportunity of a decent life to millions of hard working New Yorkers," Governor Cuomo said. "As we reach this milestone for a more fair and a more just New York, we are reminding workers they are owed a fair day's pay for a fair day's work and this administration will work to ensure they receive the wage increase to which they are entitled." 

The two 30-second public service announcements remind New Yorkers that all minimum wage workers across the state will receive a raise on December 31, and educate them about the steps they should take if they do not receive their raises. The New York State Department of Labor has established a hotline (1-888-4-NYSDOL) where minimum wage workers can call to report any employers who do not comply with the phase-in schedule. 

More information is available at www.ny.gov/minimumwage

Source: Press Office, Governor Andrew M. Cuomo

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