Tuesday, May 17, 2016

First Read: Clinton's Message Problem vs. Trump's Demographic Woes

First Read is a morning briefing from Meet the Press and the NBC Political Unit on the day's most important political stories and why they matter.
 
Hillary's message problem vs. Trump's demographic problem

Less than six months before Election Day, the 2016 presidential contest could very well hinge on who has the more debilitating problem -- Hillary Clinton's lack of a message, or Donald Trump's poor performance among non-white males. Let's start with Clinton's message problem. By now, you know Trump's "Make America Great Again" slogan or Bernie Sanders' "A Future You Can Believe In." But what is Clinton's simple message? Her campaign says its podium-sign version is "Breaking Down Barriers," but that isn't as central and identifiable as Trump's and Sanders' simple messages. 

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